Visitors to the Livewell Southend website
The following information is divided into 2 sections. The first section provides insights for the Livewell Southend website before the new Google Analytics 4 (GA4) started to run (1 January to 30 June 2023). The second one shows data using the new GA4 which includes a data threshold* (1 July to 31 December 31 2023).
* Data threshold: If you have limited access to data in a report or exploration, it may be because a data threshold has been applied. Data thresholds are applied to prevent anyone viewing a report or exploration from inferring the identity or sensitive information of individual users based on demographics, interests, or other signals present in the data.
Audience and demographics
It should be noted that the figures below do not relate to all users of the site, but only those who have agreed for Google to share their data.
From 1 January 1 to 30 June:
- 50, 031 active users
- 48, 418 new users
32, 799 users came from organic searches, followed by 10,193 from direct channels. 7,424 came from referrals (other websites), and 826 came from social media.
30,943 users visited from a mobile phone; 17,621 from a desktop device; and 1,253 from a tablet.
Not all active users shared the following data with GA4:
58.9% of users (610) were female and 41.1% (425) were male.
Users by age:
- 11,892 (23.77%) age 25-34
- 11,077 (22.14%) age 35-44
- 9,301 (18.59%) age 45-54
- 7, 535 (15.06%) age 18-24
- 5, 298 (10.59%) age 55-64
- 4,923 (9.84%) age 65 or over
From July 1 to December 31:
- 11, 000 active users (approximately)
- 26,000 new users (approximately)
9,614 users came from direct channels, followed by 8,948 from organic search. 6,074 came from referrals (other websites), and 872 came from social media.
8,249 users visited the site from a mobile phone; 2,441 visited from a desktop; and 215 visited from a tablet.
Not all active users shared the following data with GA4:
58.9% of users (610) were female and 41.1% (425) were male.
Users by age:
- 249 (24.60%) age 35-44
- 248 (24.50%) age 35-34
- 192 (18.97%) age 45-54
- 124 (12.25%) age 18-24
- 112 (11.07%) age 55-64
- 87 (8.60%) age 65 or over